Payroll Startup Rise Wins CoinDesk's 2023 Pitchfest Contest

To be sure, there is a fair amount of competition in the field Rise is building its business in, with companies like Bitwage, DEEL, Request, Remote, ADP and Utopia, offering fiat and crypto payroll services through U.S.-based exchanges, mostly Coinbase (Rise is not disclosing their crypto broker for now). Some of these services have already onboarded thousands of users, but Finkelstein believes the market is big enough for everyone as more and more companies are getting interested in using crypto for payroll. Current clients of Rise include the Ethereum staking protocol Lido.